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Sunglass Hut Summit
Client – Date
Sunglass Hut – 2023
Type of Project
Event Branding. Visual Identity.
The design for this event captured the brand’s core values of freedom of self-expression, inclusivity, and authenticity. Anchored by the event tagline, Envision. Empower. Ignite., the creative direction revolved around the iconic white circle logo, interpreted as a radiant sun—a symbol of light, energy, and inspiration.
The event graphics featured radiating dot patterns emanating from a central point, representing inclusivity and the collective energy of attendees while allowing space for individuality to shine. This visual theme tied seamlessly to the brand’s commitment to self-expression, as sunglasses serve as a personal style statement for every individual.
