Winner's Circle

Winner’s Circle is Goodyear’s annual incentive trip to recognize top-performing tire dealers. In 2023, the event was held in Punta Cana, providing a tropical backdrop for this exclusive celebration.

The branding captured the relaxed and vibrant feel of the Caribbean while maintaining a polished look that reflected the prestige of the trip. The goal was to highlight the destination’s appeal while reinforcing the sense of accomplishment for attendees.

Before the event, I created digital and print assets like website graphics, luggage tags, a magnet/photo frame, amenity cards, and stickers to build anticipation. Onsite materials included welcome cards, name badges, signage, and more, to create a seamless and branded experience.

Each piece was designed to ensure attendees felt celebrated and appreciated for their achievements while staying connected to Goodyear’s brand values.